ABOUT SADOR HOMES
London short & long term let specialists, owner-first since 2024.
We're a small, local team that manages high-quality flats across central London — helping owners earn more without the daily hassle, and giving guests a seamless stay at the best price.
2024
Founded in London
500+
Successful guest stays
£70,000+
Owner payouts managed in 2025
78%
Average occupancy
OUR STORY
Built by Londoners, for London property owners
We’re Aster and Selena — the founders behind Sador Homes, a London-based hospitality and property company built around one goal: creating consistently exceptional stays. Having worked in hospitality, we understand that a great stay is about more than just a property. It’s about how a space feels, how smoothly everything runs, and having someone there when you need support.
That’s what led us to create Sador Homes — a company built around creating beautifully presented, well-managed homes while making property ownership easier for our partners.
For our guests, we focus on comfortable spaces, thoughtful details, smooth check-ins and responsive support throughout their stay. For property owners, we provide reliable rental arrangements, professional property care and a hands-off experience from start to finish.
From preparing and furnishing each property to managing stays, cleaning and ongoing care, we look after the details that keep each home running smoothly.
Today, Sador Homes continues to grow across London, with a focus on building trusted, long-term relationships with property owners and creating spaces that genuinely feel like home.
Make short-letting in London the most rewarding way to own a property — for everyone involved.
Better returns for owners. Genuinely great stays for guests. A respectful presence for neighbours. And a sustainable business that's still here in another decade.
OUR MISSION
FOR OUR GUESTS
Every stay with Sador Homes is designed to be memorable.
Whether you're travelling for business, celebrating a special occasion, or simply looking for a comfortable home away from home, we're committed to providing thoughtfully designed spaces and a high standard of service.
From the interior details to the guest experience, we focus on making every stay comfortable, seamless, and enjoyable.
FOR OUR LANDLORDS
Turn your London property into a reliable source of income without the day-to-day hassle.
At Sador Homes, we take care of your property from start to finish — from presentation and guest stays to ongoing maintenance and communication.
We treat every home as our own, with a focus on protecting your property, maximising its potential and giving you complete peace of mind.
Your Property. Our Responsibility. Your Income
OUR TEAM
The people behind your property
A small, senior London team that personally knows every property we manage.
Aster Beyene
FOUNDER & MANAGING DIRECTOR
Aster Founded SADOR HOMES in 2024, inspired by her own experiences as a host. she oversees the day-today operation and brings her eye for comfort and decor to every property.
Selena Tesfaya
FOUNDER & MANAGING DIRECTOR
Selena founded SADOR HOMES in 2024, she makes sure the guests and owner experience are amazing. Her commitment to quality and care is at the core of what we do.
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